Former Nintendo of America marketing leads Kit Ellis and Krysta Yang have talked about the price point of Nintendo Switch 2 games, which will see an expected price jump compared with Nintendo Switch games. The pricing according to Elis reflects the Kyoto-based company’s long running mantra that the pricing reflects the quality of the games. While price increases on software were expected by many, the jump in price is certainly higher than the majority expected, with Mario Kart World costing £75/$80. Here’s what was said:
“Nintendo products have immense value, we must always respect that immense value,” Ellis said. “This is why these things don’t go on sale. The value is the value and we are seriously into that concept of ‘respect the value of what this thing is that we have made, because it is very special.’”
“This isn’t Ubisoft,” he joked.
“As a Nintendo customer, fan,” Yang agreed, “you’re kind of conditioned to, ‘If I want to buy this, I might as well by this now, because it’s not going to go on sale.’”
Though, Yang did offer something of a vague counterpoint to the company’s rigid price structure, saying, “Well, how far are you taking this concept of how much your stuff is worth?”
“It’s a Nintendo tax,” agreed Ellis, arguing from Nintendo’s perspective that, “What we made was $60. A lot of those other games that are $60 are junk. They don’t have the level of Nintendo quality or polish or attention, so we need to distinguish how premium this thing is through the pricing, and you will come to understand that.”
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